Research

Until recently there has been little information available which evaluates the effectiveness of this particular advertising medium. The Association of Mobile Advertising (AMAC) recognized the need for independent research to evaluate the effectiveness of mobile advertising which could be made available to clients and agencies.

To evaluate the effectiveness of mobile advertising AMAC developed a bogus campaign. The campaign advertised a fictitious brand of dog food - Boomerang - which was invented solely for the purpose of the evaluation exercise, and importantly, it was a brand which the general public had no prior knowledge of.

Articles

..."studies conducted by the Transportation Council of America (TCA) show that mobile billboards have an impressive 97% recall rate, virtually unheard of with most advertising mediums" and that "there is a greater need by advertisers to more accurately target a message to an increasingly mobile demographic target ." quote by Outdoor Advertising Magazine.

In a world beginning for advertising creativity, My Rolling Billboard offers you a fresh strategic way to get your message across. My Rolling Billboard travels TO your audience, LITERALLY!!! It has no boundaries, no limited routes - it goes where no message has gone before!

Executive Summary

The mobile advertising campaign was very effective in promoting awareness of boomerang amounts respondents. At the most optimistic scenario awareness of boomerang increased from 0 to 32 percent amongst those who were interviewed. Evidence suggests that awareness of the mobile advertising for boomerang tended to be higher amongst males and respondents between the ages of 18 and 34. there was a high proportion (74%) amongst those who were aware of the advertisements who correctly associated the boomerang advertisement with mobile advertising. Analysis has shown that respondents have also been able to accurately recall elements of the advertisement including slogans and product information conclusion.

Frequently Asked Questions

Why Mobile Billboards?
Two reasons - First, you can focus on a specific micro-geographical area, AND be flexible to move to another. Secondly, you can cover large county or even statewide areas, without the need to purchase multiple static billboards.

How do we know where you go?
GPS tracking allows us to monitor where our units are at all times. Additionally, all our units are equipped with cell phones. With constant communication, we can redirect our drivers any time you wish to change target areas.

Why consider mobile billboards as an alternative to stationary billboards?
The ability to go to the public instead of waiting for them to come to you.

How many people see our ad per day?
This depends on where the unit is. We feel most of the time we average over 100,000 per day.

How long are the units on the road?
On average our units on the road 9 hours per day although we will run longer if you request it. You may wish to break the day up into two or three pieces, allowing your ad to be in all three drive-times. Drivers are allowed to take three breaks per day, during which the unit must constantly be in public eye. If there is a "Certain place" you would like Your Billboard to stop for lunch, just let us know!